Google Site Audit

Thinking about getting a Google site audit?  It could be one of the best investments you have ever made. Why?

  • URL – list of URLs found on the website.
  • Depth – this is how far the URL is from the home page or the top domain
  • Score – a Shine Ranker guideline showing how much you have passed from the available metrics in the audit. Score is up to 10, with 10 being the highest.
  • Note: It doesn’t necessarily mean that your site won’t rank if the score is low. This is just a guideline on how much you have accomplished within the parameters set within the tool.
  • GAnalytics Found – this checks if Google Analytics is present on your website pages.
  • GAnalytics Matched – this shows what Google Analytics tag is present on your site (Universal Analytics ID, Google Tag Manager, Global Site Tag, etc.)
  • Response Time – this is the loading speed of your website.
  • SSL – checks if your website has SSL (Secure Socket Layer) installed.
  • Ranked Keyword – shows the keyword that is ranking for a specific URL.
  • If you see one, you may notice an arrow pointing downwards. You can click that to map a keyword.
  • This also shows the keywords search volume, rank, if the keyword is in the title of the page (intitle), and also checks if it’s in the H1 of the page or URL.
  • H1 In Title – checks if the H1 is also in the title.
  • Meta Description – shows the meta description for the page or URL.
  • Meta Description Length – shows how long your meta description is (number of words) and checks if it passes the parameters set for the recommended number of words.
  • Canonical Link – If the canonical link is pointing to a different page, only the page where it points to gets indexed. (ex: if the canonical link of the home page points to services page, the services page will rank and the home page will be de-indexed)
  • Status and Status Codes – it will show the current status of web pages (200, 404, etc.)
  • Email – checks if there’s an email address on the pages.
  • Phone Number – checks if there’s a phone number on the pages.
  • Social Links – checks if there’s social links detected on the pages.
  • Contact Forms – checks if there’s a contact form detected on the pages.
  • Title – Checks the pages titles. You don’t want every single page to have duplicate titles, you want them to be different and unique as possible. (Ex: focus on putting the services for the title on service pages then add a call to action) 
  • Title Length – checks if the title length is over or under.
  • Word Count – this is more of a guideline and depends on your content editor score.
  • Last Modified – When the page was last changed or edited.
  • Redirect URL and Redirect Type – just shows if it redirects to a different URL.
  • H1 – Checks if there’s an H1 tag within the page. There should be an H1 tag on each page, which should be at the top and match your title tag or a part of your title tag.
  • H1-Length – Counts the length of your H1 tag.
  • H1-2 – checks if you have a second H1 on the page. Ideally, you should only 1 H1 tag on each page.
  • Image Count – counts the number of images in a page.
  • Heading Count – counts the number of headings in a page.
  • Paragraph Count – counts the number of paragraphs in a page.
  • H1-2-Length – counts the length of your second H1 tag.
  • Favicon Exists – checks if a site has a Favicon.
  • Content Type – shows the type of web page you have (text/HTML)

Indexability and Indexability Status – checks whether or not the page is indexable by Google.

and  More

Note: Max 1000 URLs per audit

Get your site audit here.